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Member segments

Jennifer O'Neill-Englund
$organization

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Hi everyone,

I’m trying to think of some more ways to segment our membership base for analysis, and I thought it might be a good move to reach out to like-minded people for ideas.  I work with the basic members (<= $99/year) of our museum, generally speaking these are benefits driven members.  So far I have focused on the behavior of our different basic membership levels.  I’ve been looking at the overall renewal behavior of our different levels; for a given expiration date, how many within a selected membership level renew before their membership expires, do they wait, how long do they wait, are there differences in the behavior from membership level to membership level?  Are there any patterns?  I’ve also looked at the number of perfs; how different are the number of perfs for a household member that doesn’t rejoin versus a household member that renews before their expiration date, does there appear to be a tipping point?  I plan on looking more closely at the “what happened next” groups.  Who are the people who never rejoined?  What is their visit history like?  Things like that. 

Of all the things I’ve looked at so far it feels as though I’m not looking at something I should be, that I’m missing something obvious.  Any ideas out there? 

Thanks!

Jenny O’Neill-Englund

 

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  • $organization
    You might look at the longevity of the relationship with your organization. Time between now and the earliest transaction.

    The amount of activity in the last year. You can look at this as dollars and number of instances my order count or ticket count.

    You might also want to look at the MHM Culture segments.

    --Tom

    On Fri, Jul 31, 2015 at 3:58 PM, Jennifer O'Neill-Englund wrote:

    Normal 0 false false false EN-US X-NONE X-NONE

    Hi everyone,

    I’m trying to think of some more ways to segment our membership base for analysis, and I thought it might be a good move to reach out to like-minded people for ideas. I work with the basic members (

    Of all the things I’ve looked at so far it feels as though I’m not looking at something I should be, that I’m missing something obvious. Any ideas out there?

    Thanks!

    Jenny O’Neill-Englund




Reply
  • $organization
    You might look at the longevity of the relationship with your organization. Time between now and the earliest transaction.

    The amount of activity in the last year. You can look at this as dollars and number of instances my order count or ticket count.

    You might also want to look at the MHM Culture segments.

    --Tom

    On Fri, Jul 31, 2015 at 3:58 PM, Jennifer O'Neill-Englund wrote:

    Normal 0 false false false EN-US X-NONE X-NONE

    Hi everyone,

    I’m trying to think of some more ways to segment our membership base for analysis, and I thought it might be a good move to reach out to like-minded people for ideas. I work with the basic members (

    Of all the things I’ve looked at so far it feels as though I’m not looking at something I should be, that I’m missing something obvious. Any ideas out there?

    Thanks!

    Jenny O’Neill-Englund




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