Welcome from the Tessitura Next Generation Board Steering Committee!
We will be very focused on ensuring we have significant membership input throughout the Next Generation Software development project, and our hope is to foster creative thinking, to be forward-looking and visionary.
In that vein, over the next few weeks we'll toss out some questions to spur dialogue and to engage your thoughts in creative directions. Here are a few questions that have been on our minds as we have gone through the process of envisioning this project. We would love to hear your ideas and thoughts, so please share them through this forum:
How would you define a "ticket"?
How would you define an "event"? (consider all types of events, including fundraising and education events, not just performances).
In answering these questions, consider the ways our organizations might be packaging the various 'items' we sell. Does a ticket do more than get you into a performance? Can a ticket be good for more than one person or more than one 'item'? Can a ticket by "reused", used for multiple items and or entries? Can it include merchandise, food, drinks, parking, online access/activities? In what ways could contribution and memberships affect a ticket?
Think 'out of the box'!
What if Tessitura could recognize patterns that we wouldn't necessarily think to look for ourselves. Could there patterns of customer behavior that wouldn't occur to us to consider, that if we knew about them, might sway our decisions?
To that end, it might also indicate a need to have as much data about customer behavior as possible. Wouldn't it be nice to tie web browsing for logged in customers, or customers that eventually do log in, back to their customer record? "This customer spent 1 minute reading about this production, then spent 30 seconds on the calendar page, then clicked and spent 3 minutes looking at this other production and while there, opted to watch the promotional video, then clicked over to read about the benefits of membership, and then abandoned the site from that page..."
Attach a good web-analytic wheel to the customer record and see where the trends are?