Welcome from the Tessitura Next Generation Board Steering Committee!
We will be very focused on ensuring we have significant membership input throughout the Next Generation Software development project, and our hope is to foster creative thinking, to be forward-looking and visionary.
In that vein, over the next few weeks we'll toss out some questions to spur dialogue and to engage your thoughts in creative directions. Here are a few questions that have been on our minds as we have gone through the process of envisioning this project. We would love to hear your ideas and thoughts, so please share them through this forum:
How would you define a "ticket"?
How would you define an "event"? (consider all types of events, including fundraising and education events, not just performances).
In answering these questions, consider the ways our organizations might be packaging the various 'items' we sell. Does a ticket do more than get you into a performance? Can a ticket be good for more than one person or more than one 'item'? Can a ticket by "reused", used for multiple items and or entries? Can it include merchandise, food, drinks, parking, online access/activities? In what ways could contribution and memberships affect a ticket?
Think 'out of the box'!
That is the question we are constantly analyzing! As a children's theater, we sell unfixed season tickets packages and "tickets" to classes in our theater academy. Surprisingly, there is not much cross-over between these two constituent groups currently. And as we are trying to cross-market and up-sell to these patrons, because we have segregated these two types of Tessitura events by Mode of Sale, we have a nearly impossible time selling them on the web in the same shopping cart, and cannot currently sell them in the same order in Tessitura. If we remove the MOS segregation between product types, do we loose our ability to report and track the detail on these very different purchases. This is just what we are currently doing, but shifting the way we handle this could open the doors to many more cross-marketing opportunities. Perhaps even cross-consortium up-selling!
Karyn,
a perfect illustration. So how might you redefine the way events and reporting are defined and handled, so that you could meet your goals to cross-sell and report?
Alan