As I hope you've all heard, work on the Tessitura Next Generation project inception phase is starting in July. We've selected our development partner for the inception phase and plans for a requirements gathering summit are in full swing.
But let's also take advantage of the discussion tools that we have here and start a public forum. This forum will be ongoing, but this period leading up to the start of inception phase is a particularly important time for all of us to share our thoughts. Think of it like the public comment period at the city council meeting.
We'll be seeding the forum with questions over the next few weeks so take some time to join the conversation. First up--
"A trend or shift in my industry that the Next Generation software will need to anticipate and address is..."
Your thoughts?
During workplace discussons on this project, our internal team has identified all of Michael Sampson's bullet points. In addition to these we've identified a trend or shift in my industry that the Next Generation software will need to anticipate and address as...
Ability to survey our audience directly from the web into their Tessitura account recording responses interactively and immediately and report/analysis with the same immediacy.
Record and recover virtual and social customers where no ticket is purchased. Elaborating, we've a live free event which captures none of the "normal" customer information; we've a youtube channel; we're investigating a facebook group. None of these customers come to us through Tessitura channels and the data captured does not conform to "regular" standards. To identify and inform these customers, the capture of IP addresses, mobile phone information (only) and various other electronic means of IDing potential and interested customers is needed.
Marketing and financial tools built in which mirror the efficacy of the one stop shop approach such as Google Analytics to report of sales trends, income received and customer profiling in a live, streaming environment.
Smart card technology to be able to record and access data from Tessie to provide and distribute loyalty credit and reward which is easy to define, upload, inform and utilise.
There's more I'm sure. I'm now thinking of recording sales of download services for music and video recordings for our recorded performances as well as fulfilment and tracking for education packs and other online media and recording interest in streaming live events.
Lesley DiskinOpera Australia