Corporate memberships in a digital world

Hi all,

We're implementing Tessitura at the moment and are starting to think about how we'd like our Corporate Membership scheme to work going forwards. Pre-covid we provided companies with a set number of unnamed Membership cards that they could hand out to staff to use to attend one of our sites or an exhibition for free. 

When we reopened following the first covid lockdown, we gave corporate members a promotional code to use to book tickets as they were required to book online ahead of visiting and also as their staff weren't going into the office and therefore unable to retrieve their membership cards.

While we're not requiring online booking any more, we know that many of our corporates have moved to hybrid office and home working so don't want to return to physical membership cards. We are thinking about ways to administer the corporate membership scheme where we can continue to provide them with a promotional code but can also limit the use of the benefit, potentially through requiring corporate members to book using their company email address.

Has anyone explored this further or does anyone have any thoughts about how this could work?

Thank you so much in advance for any help you can provide!

Hannah

  • We are actually starting to run into this problem as well. Currently individuals are buying Member tickets online, but since their individual account is not attached to any membership we have no idea if they are a member or not...at least not without a little research. Our most recent one I only noticed because the email she signed up for the account with was her company email. 

    I would also love a better solution to this. 

  • Thank you for your response Chelsea! We've done a little more work on this and now use web sources to shift modes of sale and reveal corporate member tickets. We have one source per Corporate Member and use offers to limit the number of member tickets per order to 5. 

    Another thing I was thinking of is whether we could use a pricing rule on a list that picks up anyone with a corporate members email (for me it would be something like any constituent with the eaddress containing %@nms.ac.uk) and switches their tickets to £0. I'm not sure if that would work with the online journey as customers add tickets to their basket before creating an account so the rule might not trigger. 

  • That's an interesting idea. Can you explain more about the web sources and modes of sale. We are having a museum wide meeting on Source Codes today, so I would love to bring this idea to the table. 

  • Of course. So we have a MOS called "Wed Corporate Member" which has access to Corporate Member tickets, which our general Web mode of sale does not. We've created sources for each Corporate and then added a user friendly code to TR_WEB_SOURCE_NO. When the code is entered it flips the MOS to the Corporate Member one

  • So then you would need a separate set up "Corporate Ticket" types? Because currently all of our members, no matter the level (even corporate) use our already built Member Ticket types. 

  • We do have a separate corporate ticket type but I guess you could just add your regular one to the mode of sale or your source codes could reveal a general member mode of sale with your already build member tickets in?

  • It would be great to know what Tessitura's process is for the community page we use, and if this validation process is available through TNEW. I have to use my work email address which is validated every 90 days, and setup with a new password in order to keep my account active on tessituranetwork.com