Good morning colleagues,
We at the Museum of Fine Arts, Houston are going to start extending a 10% off offer to members the month after they expire because we seem to be losing a lot of members at that point in the renewal process. We are grappling with the question of if we can use one, or if we should use different promo codes, for each of the separate source numbers for the offer each month for better tracking of results and analysis of response to the offer within Tessitura.
If your organization offers a discount at any point in the membership renewal process and you track/analyze the response to the offer within Tessitura, do you use a different promo/discount code for each of the separate source codes? Or do you use only one (the same) promo/discount code for the offer for each different month?
I would welcome any input or feedback that you might have.
Thank you for considering this request.
Yours sincerely,
Andrew Edmonson
Membership Manager
281 755 9607
At the Museum of Science, Boston, we offer members who are on our automatic renewal program a 10% discount on their renewal. This discount applies for up to a month after expiration to allow for those whose credit card failed during the charging process to still renew at the discount. We use a list based pricing rule so the discount applies automatically regardless of how they renew (we also use membership as product). We use our standard sources when processing these orders, so it could be specific mail piece source code, or it could just be a generic box office or phone order source code.
The pricing rule is the same for everyone, but we can use a combination of expiration date, source, and channel if we want more details about what got them to renew and when they renewed in the membership cycle. Since for us this only applies to those in automatic renewal, our focus is primarily on renewal success rate before expiration and how many renewed during the one-month post expiration grace period.