Have posted on a few different discussions so to not miss anyone!
We are exploring Auto Membership Renewal and are looking for anyone in the community to share their experiences. We are looking for information around what the member journey/experience has been.
Examples of what we are looking for: What has been the uptake? How responsive they have been? How many opt out? Challenges with expiry or ways you mitigated this.
We do have Memberships as Products but aren't looking for the technical - interested in the experience for the Members as well as the experience for staff who directly interact with the members.
If you are willing to share we would love to connect with you!
Hi Brenda,
We have been doing Auto Renewal at the High Museum ( Atlanta, GA) for a few years now. While the "Auto Renewal" option was automatic for members, it was very manual and time consuming for our team (Creating pledges, updating expired cards, etc.).
Last fall we partnered with Donate2 (an existing Tess partner) to automate everything, and we went live January 1, 2021. We've seen a nice uptick in signups since then, despite changing the Auto Renewal discount from a forever discount to an introductory offer. You can take a look here: https://high.org/autorenewal/
Happy to chat more if you are interested in learning more about what we're doing!
Nancy
Nancy CooperMembership Manager404-733-4532Nancy.cooper@high.orgHigh Museum of Art
Hi Nancy,
I'm also interested in how this works technically. We're not doing membership renewals on as large a scale- we want to move our Women's Board memberships to auto renewal. It sounds like it's more work in Tessitura than it's worth. How does it work with the Donate2 integration?
Thanks for any info you can provide!
-Chelsea