Have posted on a few different discussions so to not miss anyone!
We are exploring Auto Membership Renewal and are looking for anyone in the community to share their experiences. We are looking for information around what the member journey/experience has been.
Examples of what we are looking for: What has been the uptake? How responsive they have been? How many opt out? Challenges with expiry or ways you mitigated this.
We do have Memberships as Products but aren't looking for the technical - interested in the experience for the Members as well as the experience for staff who directly interact with the members.
If you are willing to share we would love to connect with you!
Following in case you get a response. We are looking for a similar option for our members. We have learned that emails are typically ignored, voicemails go unnoticed and snail mail is simply too much work to renew. I would love to hear about the technical aspect. If people want to chime in on this.
I documented my experience with a stream app that auto renewed me. Instead of emails about renewing, the message was altered to say that my card would be charged so there would be no disruption. It was a pleasant passive way to remind me to be on the look out for a charge. Additionally, they start 90 days out to give me ample time to cancel if I wanted.