Have any museums, zoos or aquariums (specifically organizations that are very child-friendly) measured the impact of free days, free afternoons or free entry for children on the number of visitors that convert to membership? Or the impact on types of memberships people choose? Retention?
I have ideas on how to estimate this but it would be great to compare what I am thinking to what has happened in the real world.
Thank you in advance and I hope everyone is doing well in this challenging time.
Sue MacLaren