Hello!
We are looking for presenters for our Testing Membership Campaign Strategies session for TLCC 2018. Here's a description of the session:
Testing Membership Campaign Strategies - Tuesday; 10:45amLooking to use A/B testing to find the best messaging for your membership campaign? This session will guide you through testing strategies to understand your members and discover your most effective communication practices. We'll take you A-Z on what your peers are doing within their direct response campaigns, from testing basics to building a robust strategy, and how to use Tessitura to execute and monitor these tests.
We are looking for examples of A/B testing for both memberships as products and philanthropic memberships for this session. If you are interested, or know someone who might be, please let me know.
Thank you!Ryan
Ryan GriffinIndividual Giving CoordinatorZACH Theatrergriffin@zachtheatre.org