Membership Conversion Process

I am interested in stream-lining our process for converting tickets to memberships, and I’d love to hear how other museums in the network do things!

1. Do you allow guests apply the cost of their tickets to a membership? Yes. We tell them they need to do it within 2 weeks of their visit, but we are very flexible about that. It just helps create urgency and avoid the "I have tickets from 9 months ago" situation. I like not forcing them to do it day-of, as that creates a problem on days with long box office lines, and even without lines, who wants to do that with a 4-year-old who is having an exhaustion tantrum?
   
2. Does this only apply to General Admission tickets, or can they also apply the costs from add-on experiences like traveling exhibits and theater shows? We allow them to credit GA and our Omnitheater. We have sometimes allowed traveling exhibit fees, but a few years ago decide to just omit those. It was difficult to deal with the constantly changing math, and, more importantly, the financial contracts around each traveling exhibit can be so different that omitting them was the only way to guarantee that we didn't lose money on that part of the deal.
   
3. How do you process it in Tessitura? We use a payment method as well. The cashier starts a new order, sells a membership, and then splits the payment, using a payment type that is set up to move the money from Ticketing to Membership. The balance is then charged to the customer. You can set it up not to move the money between depts if you prefer.
   
4. Are you happy with your process or are there things you wish you could change about it? I love it! Easy to report on, and since we eliminated the traveling exhibits, the math is simpler to do. I haven't heard any complaints from our ticketing folks.
   

 Thanks!

Jennifer

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I am interested in stream-lining our process for converting tickets to memberships, and I’d love to hear how other museums in the network do things!

1. Do you allow guests apply the cost of their tickets to a membership? Yes. We tell them they need to do it within 2 weeks of their visit, but we are very flexible about that. It just helps create urgency and avoid the "I have tickets from 9 months ago" situation. I like not forcing them to do it day-of, as that creates a problem on days with long box office lines, and even without lines, who wants to do that with a 4-year-old who is having an exhaustion tantrum?
   
2. Does this only apply to General Admission tickets, or can they also apply the costs from add-on experiences like traveling exhibits and theater shows? We allow them to credit GA and our Omnitheater. We have sometimes allowed traveling exhibit fees, but a few years ago decide to just omit those. It was difficult to deal with the constantly changing math, and, more importantly, the financial contracts around each traveling exhibit can be so different that omitting them was the only way to guarantee that we didn't lose money on that part of the deal.
   
3. How do you process it in Tessitura? We use a payment method as well. The cashier starts a new order, sells a membership, and then splits the payment, using a payment type that is set up to move the money from Ticketing to Membership. The balance is then charged to the customer. You can set it up not to move the money between depts if you prefer.
   
4. Are you happy with your process or are there things you wish you could change about it? I love it! Easy to report on, and since we eliminated the traveling exhibits, the math is simpler to do. I haven't heard any complaints from our ticketing folks.
   

 Thanks!

Jennifer

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Spam
Not spam
Forget previous vote