Migration Analysis

We at Yale Rep are looking for a more efficient way to do migration analysis of ticketing segments (single, sub, etc..) from year to year.  How is everyone else doing it and is it in house or outsourced.

Thanks,

Janna

  • At present, we do something like this in a simple fashion using extractions, specifically suppression reports within extractions – but I suspect this does not fall into the “more efficient” category!

     

    Tom O'Connor

    Director of Marketing & Audience Development

    ROUNDABOUTTHEATRECOMPANY

    212-719-9393 x346

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Janna Ellis
    Sent: Thursday, January 03, 2013 2:38 PM
    To: Tom O'Connor
    Subject: [Tessitura Marketing Forum] Migration Analysis

     

    We at Yale Rep are looking for a more efficient way to do migration analysis of ticketing segments (single, sub, etc..) from year to year.  How is everyone else doing it and is it in house or outsourced.

    Thanks,

    Janna




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