Hello all,
We are about to start using WordFly in production, and I am hoping to use a single Dynamic List called 'E-News Subscriber' and use that as the basis for each Source Code creation/promotion. This would be done each week,
This would result in multiple source codes with the same name E-News Subscriber, can anyone think of any dangers with this? I would like to avoid having staff need to duplicate their List or Extraction each week just to create an updated Source name.
Best,
Nicholas
Hi Nicholas -
We do similar and haven't run into any issues - in fact I like being able to group them all together based on name if I want to. A couple of things to think about that we've found helpful:
1. Set up a separate appeal for these triggered sources so they don't clutter your normal appeals
2. Run some sort of sql that automatically inactivates them after X time just for cleanup sake so you don't end up with sources that your box office is tempted to use and shouldn't.
- Heather
Great advice, thanks Charles and Heather!
Heather, can I ask if you create separate Appeals for each e-news style mail out? This seems to be the most appropriate way forward, even if it does lead to a large number of Appeals at the end of the year?
We don't split our appeals out quite that much, but I do use Source Group and Media type to wrangle sources a little more. So, for example, I have media types like:
Email - Pre Show
Email - Enewsletter
Email - Post Show
Email - Sign Up Confirmation
etc
And then I have source groups like:
EM - Enewsletter
EM - Discount Offers
So then I can kind of whittle down sources using those flags as well.
Nice one, thanks Heather. So you would typically have a single Appeal per year that holds all your Sources for each e-newsletter?
We split our appeals more around the 'what action do we hope people will take' grouping. So for things that are really informative around their tickets we have a 'Show Triggered' appeal and for things like our different emails that they sign up for we have one appeal for that - with the exception of discount offers because those fall more into direct sales.
It's really about how your organization wants to easily be able to see the 'buckets'.