RE: Triggered emails - excluding days of the week

Former Member
Former Member $organization

Thanks so much for your help, I think the first option is achievable (just a bit more work for me!).

 

Best,

Alex

 

Alexandra Barber
Marketing Associate, Digital
ROUNDABOUTTHEATRECOMPANY
231 W. 39th Street, Suite 1200
New York, NY 10018
212-719-9393 x317

 

From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Jamie O'Brien
Sent: Thursday, November 29, 2012 3:41 PM
To: Alexandra Barber
Subject: RE: [Tessitura Marketing Forum] Triggered emails - excludaing days of the week

 

If you are using WordFly, then no, not without it getting complicated.

 

But complicated:

You could set up a separate triggered campaign for every day of the week and run each on a weekly schedule—then you have the flexibility to edit each one itself.

 

You could rig up something within your dynamic lists that invalidates the regular criteria and generates an empty data set for those day of the week customers (don't even know where to start). Then, the triggered campaign would run but not actually send and you could set up a separate one for the ad-inclusive version.

 

You could rig something using system tables to be a line of code/data that you connect to specific performances (or any sort of query you can write, I guess) and have it feed into your campaign via the Tessitura export/WordFly list import. I've got this running in a major way for our pre- and post-show campaigns, but it was worth the time for us because it's how I manage to have one annual campaign that's still customized for 17 different productions.

 

 

Jamie O'Brien

Senior Manager/Web & Digital Services

The New 42nd Street, Inc.

229 W 42nd St.

New York, NY 10036-7299

646.223.3000

www.NewVictory.org

 

 

 

From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Alexandra Barber
Sent: Thursday, November 29, 2012 2:43 PM
To: Jamie O'Brien
Subject: [Tessitura Marketing Forum] Triggered emails - excludaing days of the week

 

Hello,

We are currently sending out triggered emails to patrons 2 days prior to their attendance at performances. For a particular day of the week I've been asked to include a partner promotion - is there are way to exclude a particular day for a triggered email and set up a separate weekly triggered email campaign?

Thanks!

 

 




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