Hi Guys,
Is anyone out there in the land of tessitura tackling ‘weighting’ algorithm for buying behaviour?
We are wanting to implement a simple one for tickets purchased on Tessitura. Basically 1 point to a ticket purchased > $0.
This may reflect a difference in what constituents ‘tell’ us they like and what constituents ‘buying behaviour’ tells us.
Question:
If I have selected Comedy as an interest but my buying behaviour tells us that I actually buy tickets to the Symphony (let’s say I have a weighting of 6 for classical music in the past six months) and have opted into communication from us. If we communicate to that constituent information about the upcoming Symphony shows – and they don’t want to hear about symphony – how can they let us know they don’t want to receive information? In other words how do they ‘opt-out’ of something they never ‘opted in’ to in the first place?
They haven’t select classical music as an interest. So how can we ‘unselect’ a weight as to not contact them if they have requested that we don’t?
How are others tackling this?
Would be great to chat
To handle it over the web perhaps a CSI with a Category of “Account Maintenance” and an Activity type of “Remove from specific list” or something like that. This way you have an easy way to keep track of the requests too – and CSI’s means you can run reports too.
Cheers
Sandra