Hi guys,
I wonder if anyone can give me some advice on triggered emails. I want to set up one using a ticket purchase to a certain production as the trigger. The part I'm struggling with is creating the lists in List Builder to run the email, both the initial list to select the relevant production bookers and the suppression list to exclude constituents who have already received the email once it's up and running.All the documentation I've read so far goes through setting up a pre-performance reminder triggered email, but I haven't been able to find any information on how to send an email using a ticket order to a specific production as the trigger. Specifically, I'm after some help in which criteria to use in the lists in order to send an email the day after the booking is made, so that there is time for the booking to appear in the constituents ticketing history.Does anyone have any experience of setting these types of triggered emails up that could help me out or could point me in the direction of any documentation?Thanks in advance!Sam
Hi Sam
On triggered emails within WordFly you have an option to set how often an email address can receive an email from a campaign, once only is one of those options.
So if you set up a campaign per production then you list could look at anyone in Ticket History how placed an order for the production you are looking at in the past 48 hours, that way if you email runs earlier than ticket history gets updated you will pick them up the next day, but if the email address appears in 2 consecutive lists the WordFly will (if set to only once) will only send the email to them the first time their email is in the list.
Hope that makes sense, feel free to email me directly if it doesn't.
Mark
Samantha,
We create a dynamic list based on ticket date (> +1 day and < -1 day ) to get anyone who has a ticket for the next day. We use the settings in Wordfly to have the email send once day and mark to only send to that email address 1 per week if they meet the criteria. If you need further help, feel free to contact me.
-Laura
Thanks guys,We've put together a dynamic list using the DayRunDate < -1 criteria and I think your suggestions about using the Wordfly settings to make sure that customers only receive the email once, even if they reappear in the List would solve the problem I was worried about of people receiving the same email multiple times.I'll be in touch if I have any more questions.Thanks! Sam
We have tried this recently with regards to Thank You emails we send post show.
Our issue is that although Wordfly is suppressing them if they have already received the email they are showing up on the promoted list daily thus getting multiple sources to their account that they aren't actually receiving. How do you combat that issue?
Also how is everyone doing reminder emails pre-show, we manually do a mail merge to email right now and its gotten a bit cumbersome I'd love for it to be automated or triggered.
I haven't started doing thank you emails at the National Theatre but when I worked on them for the Royal Opera House I had them set up so only one email was sent a week.
This is the same logic I use to send a single reminder email to a customer for all the shows they are going to in that week. My emails are automatically sent using Wordfly, and are sent 7 days before the next performance they attend, and as I say covers any other performances they may be attending between that performance and the end of the week.
The code I have written is a little involved but I am hoping to get some time to make it more generic, or at least easier for other people to change to suit their performance setup, as I got the impression that this would be of interest to people.
On the topic of the promotions in Tessitura when the record is actually being suppressed:
I sent this exact issue in yesterday as an Enhancement request. Given our ability to otherwise rely on Tessitura for detailed information about our relationship with a patron, this is counterintuitive. I'd recommend you also make a request—the more voices mentioning it, the more it seems like a worthwhile aspect for them to invest in.
Also, I've just finished setting up triggered before and after emails for The New Victory. It's a rather elaborate (many pieces) set up because of our performance schedules and mix of venues, but it's all automatic now and still customized per show by careful use of data fields. We did have to do a bit of extra work building new list and output elements, but now that those exist, I've got things running for the full season and should only need to check in occasionally to make sure we're still messaging what we want.
Jamie
Jamie O'Brien
Senior Manager/Web & Digital Services
The New 42nd Street, Inc.
229 W 42nd St.
New York, NY 10036-7299
646.223.3000
www.NewVictory.org
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Mark Ridley Sent: Wednesday, October 24, 2012 5:36 AM To: Jamie O'Brien Subject: Re: [Tessitura Marketing Forum] Triggered Emails - List for Cross Promotions
From: Angela Studley <bounce-angelastudley1731@tessituranetwork.com> Sent: 10/23/2012 9:19:08 PM
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Jaime & Mark,
I'd love to check out what you have done if you are able to email me any info so I have a starting off point.
Thanks!
angela@scr.org