We have recently integrated out Tess account with WordFly. After our inital list manager pull from Tess(email only). We had a large amount of constituents emails come back as hard bounces. We would like to know how other organizations handle their hard bounces. Do you treat them with an E-Market Restriction, or do you delete their email address from their constituent account? Is there another option we are not considering?
Thank you...
We don't use the email restrictions on the general tab for bad emails because these apply to the entire Const ID which may have more than one e-address. Instead we use 1 of the 10 available mail purposes which are email address specific. One of our mail purposes is called B for Bad Email and we track inactive/bad emails accordingly. Deleting bad or hard bounced email addresses is probably not a good idea because you will lose that data trail. You can also check the inactive box on specific email addresses once it is confirmed to be a bad email.