Hard Bounce interpretation

We have recently integrated out Tess account with WordFly. After our inital list manager pull from Tess(email only). We had a large amount of constituents emails come back as hard bounces. We would like to know how other organizations handle their hard bounces. Do you treat them with an E-Market Restriction, or do you delete their email address from their constituent account? Is there another option we are not considering?

 

Thank you...

 

 

Parents
  • We aren't using WordFly but when we receive hard bounces from our e-blasts we inactivate the email address on the account. That way we aren't sending another email to that address but we can see that it was on their account at some point if it comes up during a conversation with the customer or something.

Reply
  • We aren't using WordFly but when we receive hard bounces from our e-blasts we inactivate the email address on the account. That way we aren't sending another email to that address but we can see that it was on their account at some point if it comes up during a conversation with the customer or something.

Children
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