We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc... We were wondering when we should send the email out? 2 days before their performance or 1 week? Is anyone else doing this and how early do you send this to patrons? Any other tips are appreciated as well.
Thanks,
Janna
Hi,
I send concert reminder emails on Tuesdays before concert weekends, which typically run Thursday-Sunday. For one off concerts I usually send a reminder email 2 days in advance. I find that patrons really like these email reminders. I often include special offers for store merchandise as well as dining, parking and program information. Let me know if you have any other questions!
Elissa