We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc... We were wondering when we should send the email out? 2 days before their performance or 1 week? Is anyone else doing this and how early do you send this to patrons? Any other tips are appreciated as well.
Thanks,
Janna
We've been doing these for several years now, and have played around with different send times during this. I'll echo the sentiment that it depends on what your email contains - reservation info, exchanges, etc.
We've found that no MORE than a week before - if you send it too long people forget about it or don't think it has to be dealt with. If you offer exchanges we've found it needs at least 4-5 days in advance - and some of that is just about your organization and re-selling those seats. There's also the issue of work email/personal email. If someone has a show on Sunday we like to send them email at least on Friday (usually Thursday) in case the email is one they don't access over the weekend. With smart phones that is less of a worry, but there are still people who try to separate that work/life email.
- HeatherSeattle Rep