We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc... We were wondering when we should send the email out? 2 days before their performance or 1 week? Is anyone else doing this and how early do you send this to patrons? Any other tips are appreciated as well.
Thanks,
Janna
Some of this timing depends on the strategy behind the communications. And, if you’re in a destination location? Or, centrally located?
Are these to further engage your audience with your specific event? Or, is it to ensure the journey to/from is an easier one with restaurant/parking information? And, do you offer food/beverage onsite and what is the availability of reservations in-house or in the surrounding neighborhood? Not sure there is one answer. There are many variables to the decision.
We have just started these notifications and think between week prior and four days is about right. Keep you posted as we learn.
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From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Jack WrightSent: Tuesday, July 17, 2012 12:05 PMTo: Elizabeth WeisserSubject: Re: [Tessitura Marketing Forum] Email Timing
We typically send 2-4 days, though 2 days is the norm.
Jack Wright
Celebrity Series of Boston
Sent from my iPhone
On Jul 17, 2012, at 11:28 AM, "Janna Ellis" <bounce-jannaellis6942@tessituranetwork.com> wrote:
We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc... We were wondering when we should send the email out? 2 days before their performance or 1 week? Is anyone else doing this and how early do you send this to patrons? Any other tips are appreciated as well.Thanks,JannaThis message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
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