We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc... We were wondering when we should send the email out? 2 days before their performance or 1 week? Is anyone else doing this and how early do you send this to patrons? Any other tips are appreciated as well.
Thanks,
Janna
Hi Janna,
Mccarter is sending them out on a friday for the week ahead for tickets purchsed. They also have the ability for web visitors to setup their own reminders. The user can choose when they want to be reminded.
Jon