We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc... We were wondering when we should send the email out? 2 days before their performance or 1 week? Is anyone else doing this and how early do you send this to patrons? Any other tips are appreciated as well.
Thanks,
Janna
We send our 'Virtual Valet' emails every Monday for all the shows that week. They include a reminder of what day the patron is scheduled, how long the show runs and often a coupon or discount for a neighborhood restaurant.