Email Timing

We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc...  We were wondering when we should send the email out?  2 days before their performance or 1 week?  Is anyone else doing this and how early do you send this to patrons?  Any other tips are appreciated as well.

Thanks,

Janna

Parents
  • We send two days before if it’s just a reminder.  If we’re trying to upsell them something for that night (like a pre-show meal) we send it one week before.

     

     

    Susan M. Crockett

    Chief Information Officer
    Ruth Eckerd Hall, Inc.

    1111 McMullen Booth Road | Clearwater, FL 33759

    p 727.712.2757 | f 727.791.6020

     

     

    This email and any files transmitted with it are confidential and intended solely for the use of the intended individual or entity.  If you have received this email in error please notify the sender.  You are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information received in error is strictly prohibited.

     

     

     

     

     

    From: Janna Ellis [mailto:bounce-jannaellis6942@tessituranetwork.com]
    Sent: Tuesday, July 17, 2012 11:26 AM
    To: Susan Crockett
    Subject: [Tessitura Marketing Forum] Email Timing

     

    We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc...  We were wondering when we should send the email out?  2 days before their performance or 1 week?  Is anyone else doing this and how early do you send this to patrons?  Any other tips are appreciated as well.

    Thanks,

    Janna




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Reply
  • We send two days before if it’s just a reminder.  If we’re trying to upsell them something for that night (like a pre-show meal) we send it one week before.

     

     

    Susan M. Crockett

    Chief Information Officer
    Ruth Eckerd Hall, Inc.

    1111 McMullen Booth Road | Clearwater, FL 33759

    p 727.712.2757 | f 727.791.6020

     

     

    This email and any files transmitted with it are confidential and intended solely for the use of the intended individual or entity.  If you have received this email in error please notify the sender.  You are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information received in error is strictly prohibited.

     

     

     

     

     

    From: Janna Ellis [mailto:bounce-jannaellis6942@tessituranetwork.com]
    Sent: Tuesday, July 17, 2012 11:26 AM
    To: Susan Crockett
    Subject: [Tessitura Marketing Forum] Email Timing

     

    We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc...  We were wondering when we should send the email out?  2 days before their performance or 1 week?  Is anyone else doing this and how early do you send this to patrons?  Any other tips are appreciated as well.

    Thanks,

    Janna




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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