We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc... We were wondering when we should send the email out? 2 days before their performance or 1 week? Is anyone else doing this and how early do you send this to patrons? Any other tips are appreciated as well.
Thanks,
Janna
We send two days before if it’s just a reminder. If we’re trying to upsell them something for that night (like a pre-show meal) we send it one week before.
Susan M. Crockett
Chief Information Officer Ruth Eckerd Hall, Inc.
1111 McMullen Booth Road | Clearwater, FL 33759
p 727.712.2757 | f 727.791.6020
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From: Janna Ellis [mailto:bounce-jannaellis6942@tessituranetwork.com] Sent: Tuesday, July 17, 2012 11:26 AM To: Susan Crockett Subject: [Tessitura Marketing Forum] Email Timing
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