We are looking at doing a "Know before you go" email that will remind patrons that their show is approaching and provide them with some information that they might need before coming to the performance like parking, dining, etc... We were wondering when we should send the email out? 2 days before their performance or 1 week? Is anyone else doing this and how early do you send this to patrons? Any other tips are appreciated as well.
Thanks,
Janna
If you allow exchanges, then a week before is best. Typically when people get those reminder emails they then realize that they can't make their scheduled performance and want to change - you want enough time to try and resell those newly emptied seats.