Hello all!
I'm hoping that someone out there has used Tessie to help break down barriers to group sales.I get continual feedback from group leaders about the percieved difficulty of paying for a group (no one person wants to take on responsibility). Has anyone found a way to "reserve" seats for a group, then allow the individuals to access and pay for their ticket(s)? (Like making a reservation at a restaurant, then showing up at different times and paying for one's own bill.)
Pros: could increase sales by increasing ease-of-use. eliminates one person's total responsibility for group
Cons: if individuals don't pay by a particular date, group size could diminish and the discount could change
Anyone have thoughts?
When I worked at Arsht Center in Miami, we used to use a combination of promo codes and allocations to provide block seating and special pricing to groups who wanted their individual members to order online. We would give the promo code to the group leader and monitor sales. The biggest downside was that there was quite a bit of setup involved, and we created a separate mode of sale for every group if we had multiple groups for a single performance.
I believe there's some information about how we did it in a presentation I gave at the conference in 2007 - I'm happy to post the ppt if anyone's interested.
I would be interested in your Power Point. Also, when using allocations for web sales is there any programming that has to be done to the site (ie. coding)?
Hi Heather,
I've uploaded my slides to my profile. The full presentation can also be found on TASK/Footprints in the 2007 User Conference materials for the Online Discounts session.
I don't believe we did any custom programming in Miami to accommodate promo codes and offers, but I would suggest testing it on your own site to make sure you're set up for it.
Best,
Mara
Conference presentations will be added to the website in the next weeks... and will be searchable. Thanks Mara for adding it to your profile for the interim.
Tina
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Mara Hazzard Sent: Thursday, March 26, 2009 9:38 AM To: Tina Hatch Subject: Re: [Tessitura Marketing Forum] Group Sales & online access
From: Heather Fails <bounce-heatherfails5204@tessituranetwork.com> Sent: 3/26/2009 9:30:00 AM
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