Hi - we're trying to keep up with all the various things we send our constituents and general emails and mailings I think we have a pretty good handle on. Where I'm at a stopping point is our performance reminders:
We send an email to anyone in our system we have a valid email address on to remind them they have tickets to a performance on a weekly basis (i.e. on Monday we email everyone that has tickets through Sunday). Keeping up with these in promotions seems to be quite a task and I'm wondering if anyone else has done this. Further complicating matters is we send 3 different emails - one for single tix, one for subs, one for group sales, so these would have to be differeentiated out. Is this a waste of time?
Anyone doing this or a version of this? Any assistance would be greatly appreciated.
RJ
Thanks Heather – I think we want to go that route – but 1200+ source codes sounds ugly. These, if we do go on, will be their own appeal for sure and will make me sad driving up the count of sources. =(
Ah well – we do what we must.
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Heather KraftSent: Thursday, June 07, 2012 6:24 PMTo: Richard JacksonSubject: RE: [Tessitura Marketing Forum] Perf Reminders in Promotions
And just to clarify - before triggered emails were possible, I did pull and send these manually once a week, and when I did that I did promote the weekly email.
From: Richard Jackson <bounce-richardjackson6492@tessituranetwork.com>Sent: 6/7/2012 4:13:59 PM
Thanks for the responses all - we don't use WordFly right now and are currently discussing internally if we want to keep track of perf reminders. The custom stuff i've written can handle the other mailings we do out of Exact Target (uses the email to find the customer number, creates a list, puts those customer numbers in said list, then promots them).
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