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Perf Reminders in Promotions

Richard Jackson (Past Member)
$organization

Hi - we're trying to keep up with all the various things we send our constituents and general emails and mailings I think we have a pretty good handle on.  Where I'm at a stopping point is our performance reminders:

We send an email to anyone in our system we have a valid email address on to remind them they have tickets to a performance on a weekly basis (i.e. on Monday we email everyone that has tickets through Sunday).  Keeping up with these in promotions seems to be quite a task and I'm wondering if anyone else has done this.  Further complicating matters is we send 3 different emails - one for single tix, one for subs, one for group sales, so these would have to be differeentiated out.  Is this a waste of time?

Anyone doing this or a version of this?  Any assistance would be greatly appreciated.

RJ

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  • $organization

    The promoted sources in particular.  Here’s an example: we perform shows on Tuesday, Wednesday, Thursday and Friday evening then two shows (matinee and evening) on both Saturday and Sunday.  Further, since we do three separate messages (single tix, subs and groups), we would be creating, in the span of one week, up to 24 source codes to track the perf reminder emails.  Each week. Every week.  That’s a lot of sources.

     

    I was wondering if anyone had something along the lines of, say, one appeal with three source codes (one for single tix, one for subs, one for groups) and a way to mark through the year the same source code over and over again.  Example would be a subscriber that has for an 8-play subscription 8 promotion records – each dated a week before their performance – with the same source code.  I think something like that is possible but only with a lot of manual work.

     

    Has anyone done something like this?

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Jamie O'Brien
    Sent: Wednesday, May 30, 2012 3:22 PM
    To: Richard Jackson
    Subject: RE: [Tessitura Marketing Forum] Perf Reminders in Promotions

     

    Richard –

     

    Do you mean managing the emails or the promoted sources in particular?

     

    Jamie

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Richard Jackson
    Sent: Wednesday, May 30, 2012 3:07 PM
    To: Jamie O'Brien
    Subject: [Tessitura Marketing Forum] Perf Reminders in Promotions

     

    Hi - we're trying to keep up with all the various things we send our constituents and general emails and mailings I think we have a pretty good handle on.  Where I'm at a stopping point is our performance reminders:

    We send an email to anyone in our system we have a valid email address on to remind them they have tickets to a performance on a weekly basis (i.e. on Monday we email everyone that has tickets through Sunday).  Keeping up with these in promotions seems to be quite a task and I'm wondering if anyone else has done this.  Further complicating matters is we send 3 different emails - one for single tix, one for subs, one for group sales, so these would have to be differeentiated out.  Is this a waste of time?

    Anyone doing this or a version of this?  Any assistance would be greatly appreciated.

    RJ




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




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Reply
  • $organization

    The promoted sources in particular.  Here’s an example: we perform shows on Tuesday, Wednesday, Thursday and Friday evening then two shows (matinee and evening) on both Saturday and Sunday.  Further, since we do three separate messages (single tix, subs and groups), we would be creating, in the span of one week, up to 24 source codes to track the perf reminder emails.  Each week. Every week.  That’s a lot of sources.

     

    I was wondering if anyone had something along the lines of, say, one appeal with three source codes (one for single tix, one for subs, one for groups) and a way to mark through the year the same source code over and over again.  Example would be a subscriber that has for an 8-play subscription 8 promotion records – each dated a week before their performance – with the same source code.  I think something like that is possible but only with a lot of manual work.

     

    Has anyone done something like this?

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Jamie O'Brien
    Sent: Wednesday, May 30, 2012 3:22 PM
    To: Richard Jackson
    Subject: RE: [Tessitura Marketing Forum] Perf Reminders in Promotions

     

    Richard –

     

    Do you mean managing the emails or the promoted sources in particular?

     

    Jamie

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Richard Jackson
    Sent: Wednesday, May 30, 2012 3:07 PM
    To: Jamie O'Brien
    Subject: [Tessitura Marketing Forum] Perf Reminders in Promotions

     

    Hi - we're trying to keep up with all the various things we send our constituents and general emails and mailings I think we have a pretty good handle on.  Where I'm at a stopping point is our performance reminders:

    We send an email to anyone in our system we have a valid email address on to remind them they have tickets to a performance on a weekly basis (i.e. on Monday we email everyone that has tickets through Sunday).  Keeping up with these in promotions seems to be quite a task and I'm wondering if anyone else has done this.  Further complicating matters is we send 3 different emails - one for single tix, one for subs, one for group sales, so these would have to be differeentiated out.  Is this a waste of time?

    Anyone doing this or a version of this?  Any assistance would be greatly appreciated.

    RJ




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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