Perf Reminders in Promotions

We send weekly performance reminders as well, usually on Thursdays prior to an upcoming weekend of performances.  It’s a great way to remind folks that purchased tickets well in advance, update patrons on any traffic/parking alerts, partner restaurant offers, and gives us another avenue to cross-promote future offerings.  We simplify the message by sending the same email to all types of ticket holders, although our subscribers receive a monthly “Subscriber Insider” e-newsletter. 

This winter we started using Mail2 for our email marketing.  Although I haven’t used this feature yet, they have a conditional content feature which allows you to customize certain parts of the message to certain constituents.

Feel free to contact me directly if you’d like to see samples of our performance reminder emails.

Jennifer V. Hubbartt
Marketing and Public Relations Director

First Stage
325 West Walnut Street

Milwaukee, WI 53212
(414) 267-2932 direct

(414) 267-2930 fax

Website: www.FirstStage.org | Facebook: www.facebook.com/firststage | Twitter: twitter.com/firststage
YouTube:  www.youtube.com/user/firststage | Blog: firststagechildrenstheater.blogspot.com

Family Packages for the 2012-2013 season on sale now!

Summer Academy sessions begin June 18 - registration still available!

Milwaukee Youth Arts Center | Oconomowoc Arts Center | Sharon Lynne Wilson Center | Overnight Academy at Carthage College

Hi - we're trying to keep up with all the various things we send our constituents and general emails and mailings I think we have a pretty good handle on.  Where I'm at a stopping point is our performance reminders:

We send an email to anyone in our system we have a valid email address on to remind them they have tickets to a performance on a weekly basis (i.e. on Monday we email everyone that has tickets through Sunday).  Keeping up with these in promotions seems to be quite a task and I'm wondering if anyone else has done this.  Further complicating matters is we send 3 different emails - one for single tix, one for subs, one for group sales, so these would have to be differeentiated out.  Is this a waste of time?

Anyone doing this or a version of this?  Any assistance would be greatly appreciated.

RJ

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We send weekly performance reminders as well, usually on Thursdays prior to an upcoming weekend of performances.  It’s a great way to remind folks that purchased tickets well in advance, update patrons on any traffic/parking alerts, partner restaurant offers, and gives us another avenue to cross-promote future offerings.  We simplify the message by sending the same email to all types of ticket holders, although our subscribers receive a monthly “Subscriber Insider” e-newsletter. 

This winter we started using Mail2 for our email marketing.  Although I haven’t used this feature yet, they have a conditional content feature which allows you to customize certain parts of the message to certain constituents.

Feel free to contact me directly if you’d like to see samples of our performance reminder emails.

Jennifer V. Hubbartt
Marketing and Public Relations Director

First Stage
325 West Walnut Street

Milwaukee, WI 53212
(414) 267-2932 direct

(414) 267-2930 fax

Website: www.FirstStage.org | Facebook: www.facebook.com/firststage | Twitter: twitter.com/firststage
YouTube:  www.youtube.com/user/firststage | Blog: firststagechildrenstheater.blogspot.com

Family Packages for the 2012-2013 season on sale now!

Summer Academy sessions begin June 18 - registration still available!

Milwaukee Youth Arts Center | Oconomowoc Arts Center | Sharon Lynne Wilson Center | Overnight Academy at Carthage College

Hi - we're trying to keep up with all the various things we send our constituents and general emails and mailings I think we have a pretty good handle on.  Where I'm at a stopping point is our performance reminders:

We send an email to anyone in our system we have a valid email address on to remind them they have tickets to a performance on a weekly basis (i.e. on Monday we email everyone that has tickets through Sunday).  Keeping up with these in promotions seems to be quite a task and I'm wondering if anyone else has done this.  Further complicating matters is we send 3 different emails - one for single tix, one for subs, one for group sales, so these would have to be differeentiated out.  Is this a waste of time?

Anyone doing this or a version of this?  Any assistance would be greatly appreciated.

RJ

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!