Hi - we're trying to keep up with all the various things we send our constituents and general emails and mailings I think we have a pretty good handle on. Where I'm at a stopping point is our performance reminders:
We send an email to anyone in our system we have a valid email address on to remind them they have tickets to a performance on a weekly basis (i.e. on Monday we email everyone that has tickets through Sunday). Keeping up with these in promotions seems to be quite a task and I'm wondering if anyone else has done this. Further complicating matters is we send 3 different emails - one for single tix, one for subs, one for group sales, so these would have to be differeentiated out. Is this a waste of time?
Anyone doing this or a version of this? Any assistance would be greatly appreciated.
RJ
Hi Richard -
We have a bunch of those type of promotions (both pre-show and post show emails) - we're using WordFly triggered emails which automatically creates promotions and I've made a separate appeal for all of those promotions so they don't get overwhelming in our normal appeals. I can also control group that appeal off so people can't see it unless they need to (like a cranky customer who missed their show).
Before WordFly I made all of those promotions manually through extractions.
We find it is useful for a couple of reasons:
1. Said cranky customer. If we can verify that we at least TRIED to send them something even if they didn't read it, it can help. Or if we see that their email bounced, etc, we can update their information when talking to them.
2. Analysis after the fact. Marketing loves knowing the answers to questions like: Does the reminder email population have a higher renewal percentage? Do they buy more tickets from us? Do they hate hearing from us?With WordFly we can see open rates as well which can help us dig even deeper.
HTH,
Heather