Online Surveys

Hi all,

We send out an email survey to a sample of bookers following each one of our productions.  We have imported key measures from this back into Tessitura but tend not to do this anymore.

We use an external research agency operating under the Market Research Society guidelines (mrs.org.uk).  For most surveys we assure people that their responses are confidential and will not be linked to their records - because we need to ask social grade, income, ethnicity and other sensitive questions to meet Arts Council and our own reporting needs.  For those surveys we wouldn't be permitted to link responses to Tessitura given we are providing assurances of confidentiality.

For other surveys without that statement of assurance, we started to import back key measures such as 'new to theatre' or 'Excellent rating' for the production.  I found that we didn't use these very often for marketing or analysis so decided not to link them to Tessitura ID's anymore.

I'm sure there are reasons it's important - it's worth mapping out what measures you want to map back and how you would use them.  In terms of methodology we supplied a research agency with the data including Tessitura IDs, they responded with the responses flagged against Tessitura ID's and we conducted an import to create the answers as attributes.

Thanks

Mary Butlin

Royal Shakespeare Company

Hi all,

We send out an email survey to a sample of bookers following each one of our productions.  We have imported key measures from this back into Tessitura but tend not to do this anymore.

We use an external research agency operating under the Market Research Society guidelines (mrs.org.uk).  For most surveys we assure people that their responses are confidential and will not be linked to their records - because we need to ask social grade, income, ethnicity and other sensitive questions to meet Arts Council and our own reporting needs.  For those surveys we wouldn't be permitted to link responses to Tessitura given we are providing assurances of confidentiality.

For other surveys without that statement of assurance, we started to import back key measures such as 'new to theatre' or 'Excellent rating' for the production.  I found that we didn't use these very often for marketing or analysis so decided not to link them to Tessitura ID's anymore.

I'm sure there are reasons it's important - it's worth mapping out what measures you want to map back and how you would use them.  In terms of methodology we supplied a research agency with the data including Tessitura IDs, they responded with the responses flagged against Tessitura ID's and we conducted an import to create the answers as attributes.

Thanks

Mary Butlin

Royal Shakespeare Company

Along these lines, I know this is an old thread but I thought I'd add my .02 since it's an issue we're up against here:

Our marketing department wants survey response tracked through CSI's. The old process worked (briefly) like this:

1. Survey responses are collected in a big excel sheet and our marketing department responds to those needing a response.
2. Responses are copied into the big excel sheet and sent to customer care.
3. Customer care reads the survey response and codes each survey with a category, activity and origin (in some circumstances) from our CSI setup in Tessitura.
4. This excel sheet is sent to me and I import it into a SQL database and run a procedure against it that creates a CSI using the category/activity/origin from the excel sheet and puts the survey response and our response back in the notes field.

The problem we've run into is that now folks are responding to more than one issue in the comments and Marketing wants to track all of the issues they respond to.  A quick pull from SQL tells me there's 112 combinations of category/activity/origin and right now we're debating how to get these into the csi format.  Quick example:

Survey comes back and says (a) we cuss too much in our shows (b) our carpets are a tad messy and (c) parking is mess.  We would need 3 separate CSI's to accurately count how many complaints we had about our parking situation.

It can be done, but I'm hoping someone has an alternative idea how this can be tracked in Tess besides a custom screen?