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Filling empty seats

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Former Member $organization
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Hi everyone!

I'm looking for anyone who has creative ideas on how to fill empty seats at the last minute. Full disclosure: I'm looking for moderators/gurus for a TLCC2012 discussion entitled Creative Pricing to Fill the House: Empty Seats? Not Us!

I've scoured the forums and I've found several people post the question, but not a lot of answers ... yet! So, all you creative marketing people, it's time to speak up! Who's done what in the name of getting butts in seats?

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  • $organization

    Sadly, again not all posts made it to the forums; recording this post from Mallory Pierce that came through email:

    "At the end of last season we ID’ed a number of performances that we knew were not going to sell.  We promoted a $10 ticket offer with a can of food.  We got some media coverage, moved a bunch of tickets and collected much needed food for the food bank.

    Mallory D. Pierce
    Director of Marketing and Communications
    Oregon Shakespeare Festival
    15 S. Pioneer Street
    Ashland, OR  97520
    www.osfashland.org
    (541) 482-2111, ext. 246

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  • $organization

    Sadly, again not all posts made it to the forums; recording this post from Mallory Pierce that came through email:

    "At the end of last season we ID’ed a number of performances that we knew were not going to sell.  We promoted a $10 ticket offer with a can of food.  We got some media coverage, moved a bunch of tickets and collected much needed food for the food bank.

    Mallory D. Pierce
    Director of Marketing and Communications
    Oregon Shakespeare Festival
    15 S. Pioneer Street
    Ashland, OR  97520
    www.osfashland.org
    (541) 482-2111, ext. 246

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