Hi everyone!
I'm looking for anyone who has creative ideas on how to fill empty seats at the last minute. Full disclosure: I'm looking for moderators/gurus for a TLCC2012 discussion entitled Creative Pricing to Fill the House: Empty Seats? Not Us!
I've scoured the forums and I've found several people post the question, but not a lot of answers ... yet! So, all you creative marketing people, it's time to speak up! Who's done what in the name of getting butts in seats?
Center Theatre Group has numerous ways of making sure our houses are filled properly so that we don't fall below a certain percentage of the house in attendance. Everything from Goldstar to "front loading" the first few performances with comps (to help spread the word for actual ticket sales).
I'd be happy to discuss this off line and I'll make sure I attend this session (but I'm shy, so don't ask me to moderate!).