Presenters - how do you announce your season?

Hi Christine,

Along with our produced season of work, we also do loads of one-nighters!  We absolutely still produce brochures with all shows (packaged and one-nighters) three times a year, as well as subscription package brochures.  We’re a bit limited in putting one-nighters together and doing discounting, but sometimes we can do ‘buy show A and get £10 off show B.’ 

Sometimes if we notice certain strands of one-nighters aren’t selling as well, we can produce genre-specific print (family-friendly, or folk/classical music) that then gets distributed to a specific target market.  Again, we’re limited on the discounting we can do, but sometimes if we think about doing something early enough, we can build it into discussions with promoters at deal discussion stage.

Hope this helps…  feel free to contact me directly with any questions!

Cheers,

Kathleen

Kathleen Smith

Sales Manager

Northamptonshire Arts Management Trust

On behalf of Royal & Derngate, Northampton and The Core at Corby Cube

E: kathleen.smith@namtrust.co.uk

Hi. We're working on our marketing budget for the upcoming season of "Kentucky Center Presents" - a series of 40-50 one-night-only offerings.

If you program/present one-night-only shows, I'd be interested in your answers to these questions:

Do you still produce a season announcement sales brochure? Why or why not?

Do you offer flex packages [discount early in the season for people purchasing multiple shows in a single order]? Why or why not?

Have you ever used a mini-site to promote your season apart from content on your institutional site?

If not doing any of the above, how do you market & sell your one-night-only programming? One show at a time...no sense of a "season"?

Thanks.

Christine

clong@kentuckycenter.org

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Hi Christine,

Along with our produced season of work, we also do loads of one-nighters!  We absolutely still produce brochures with all shows (packaged and one-nighters) three times a year, as well as subscription package brochures.  We’re a bit limited in putting one-nighters together and doing discounting, but sometimes we can do ‘buy show A and get £10 off show B.’ 

Sometimes if we notice certain strands of one-nighters aren’t selling as well, we can produce genre-specific print (family-friendly, or folk/classical music) that then gets distributed to a specific target market.  Again, we’re limited on the discounting we can do, but sometimes if we think about doing something early enough, we can build it into discussions with promoters at deal discussion stage.

Hope this helps…  feel free to contact me directly with any questions!

Cheers,

Kathleen

Kathleen Smith

Sales Manager

Northamptonshire Arts Management Trust

On behalf of Royal & Derngate, Northampton and The Core at Corby Cube

E: kathleen.smith@namtrust.co.uk

Hi. We're working on our marketing budget for the upcoming season of "Kentucky Center Presents" - a series of 40-50 one-night-only offerings.

If you program/present one-night-only shows, I'd be interested in your answers to these questions:

Do you still produce a season announcement sales brochure? Why or why not?

Do you offer flex packages [discount early in the season for people purchasing multiple shows in a single order]? Why or why not?

Have you ever used a mini-site to promote your season apart from content on your institutional site?

If not doing any of the above, how do you market & sell your one-night-only programming? One show at a time...no sense of a "season"?

Thanks.

Christine

clong@kentuckycenter.org

--
View this message online at http://www.tessituranetwork.com/COMMUNITY/forums/p/6687/21069.aspx#21069 or reply to this message
--
This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!