Presenters - how do you announce your season?

Hey Christine!

It really depends on the show.  We have tried various package branding for one-offs.  If you just provide people with a large list of shows titles are more likely to be missed, so we combine one night events into packages.  We will exchange guests from a show in one package to a show in another, but we don’t do much flex packaging.  Here is a link to our brochure:

http://www.arshtcenter.org/_inc/pdf/brochures/2012_Spring_Brochure.pdf

We also have a variety of micro sites for the seasons that we have created.

Have a great day!

Nicole

From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Christine Long
Sent: Tuesday, February 21, 2012 10:21 AM
To: Nicole Keating
Subject: [Tessitura Marketing Forum] Presenters - how do you announce your season?

Hi. We're working on our marketing budget for the upcoming season of "Kentucky Center Presents" - a series of 40-50 one-night-only offerings.

If you program/present one-night-only shows, I'd be interested in your answers to these questions:

Do you still produce a season announcement sales brochure? Why or why not?

Do you offer flex packages [discount early in the season for people purchasing multiple shows in a single order]? Why or why not?

Have you ever used a mini-site to promote your season apart from content on your institutional site?

If not doing any of the above, how do you market & sell your one-night-only programming? One show at a time...no sense of a "season"?

Thanks.

Christine

clong@kentuckycenter.org

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Hey Christine!

It really depends on the show.  We have tried various package branding for one-offs.  If you just provide people with a large list of shows titles are more likely to be missed, so we combine one night events into packages.  We will exchange guests from a show in one package to a show in another, but we don’t do much flex packaging.  Here is a link to our brochure:

http://www.arshtcenter.org/_inc/pdf/brochures/2012_Spring_Brochure.pdf

We also have a variety of micro sites for the seasons that we have created.

Have a great day!

Nicole

From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Christine Long
Sent: Tuesday, February 21, 2012 10:21 AM
To: Nicole Keating
Subject: [Tessitura Marketing Forum] Presenters - how do you announce your season?

Hi. We're working on our marketing budget for the upcoming season of "Kentucky Center Presents" - a series of 40-50 one-night-only offerings.

If you program/present one-night-only shows, I'd be interested in your answers to these questions:

Do you still produce a season announcement sales brochure? Why or why not?

Do you offer flex packages [discount early in the season for people purchasing multiple shows in a single order]? Why or why not?

Have you ever used a mini-site to promote your season apart from content on your institutional site?

If not doing any of the above, how do you market & sell your one-night-only programming? One show at a time...no sense of a "season"?

Thanks.

Christine

clong@kentuckycenter.org

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!