Marketing Campaign Structure Best Practices?

I absolutely agree with Boann!  We only have one ticket campaign, with broad appeals based on type (printed material, advertising, digital/web, etc).  We don’t even set it up yearly.  Rather, it’s open-ended, because there are plenty of reports that will let us narrow things down by date. 

Cheers,

Kathleen

I think that you have decide how granular you want to be with the information you collect.  I do recommend keeping your source codes as simple as possible (while still capturing the information that you want).  We have found that too many source codes (or sources that are difficult to find) result in source codes not being used correctly.  It is worth including your box office in the discussion so they understand what you want to track and why and can help develop a structure that works for everyone.

Hi all,

We are in implementation and are working on setting up the campaigns/appeals/sources for the Marketing department and were wondering if anyone out there would share what their structure is like and what has & hasn't worked for them in the past.  What are the pitfalls in setting up the campaign as single tickets/subscriptions?  Has anyone set up their campaign by series (ie, dance series, vs music series, etc) or some other way?  Would love to hear things that have/haven't worked.

Thanks!

-Hassab Gebremedhin

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Royal & Derngate’s spring season is on sale, featuring the spectacular The King and I, gripping drama in Mogadishu and the No.1 greatest feel-good musical, Grease.
Click here to discover more about Royal & Derngate’s 2012 Made In Northampton Subscription Season.

Book your tickets now by calling 01604 624811 or visit www.royalandderngate.co.uk.

The Northampton Theatres Trust Ltd. Registered in England and Wales. Company Registration No. 3640915. Registered Office: Royal & Derngate, Guildhall Road, Northampton NN1 1DP

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

I absolutely agree with Boann!  We only have one ticket campaign, with broad appeals based on type (printed material, advertising, digital/web, etc).  We don’t even set it up yearly.  Rather, it’s open-ended, because there are plenty of reports that will let us narrow things down by date. 

Cheers,

Kathleen

I think that you have decide how granular you want to be with the information you collect.  I do recommend keeping your source codes as simple as possible (while still capturing the information that you want).  We have found that too many source codes (or sources that are difficult to find) result in source codes not being used correctly.  It is worth including your box office in the discussion so they understand what you want to track and why and can help develop a structure that works for everyone.

Hi all,

We are in implementation and are working on setting up the campaigns/appeals/sources for the Marketing department and were wondering if anyone out there would share what their structure is like and what has & hasn't worked for them in the past.  What are the pitfalls in setting up the campaign as single tickets/subscriptions?  Has anyone set up their campaign by series (ie, dance series, vs music series, etc) or some other way?  Would love to hear things that have/haven't worked.

Thanks!

-Hassab Gebremedhin

--
View this message online at http://www.tessituranetwork.com/COMMUNITY/forums/p/6526/20612.aspx#20612 or reply to this message
--
This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Royal & Derngate’s spring season is on sale, featuring the spectacular The King and I, gripping drama in Mogadishu and the No.1 greatest feel-good musical, Grease.
Click here to discover more about Royal & Derngate’s 2012 Made In Northampton Subscription Season.

Book your tickets now by calling 01604 624811 or visit www.royalandderngate.co.uk.

The Northampton Theatres Trust Ltd. Registered in England and Wales. Company Registration No. 3640915. Registered Office: Royal & Derngate, Guildhall Road, Northampton NN1 1DP

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!