Hi all,
We are in implementation and are working on setting up the campaigns/appeals/sources for the Marketing department and were wondering if anyone out there would share what their structure is like and what has & hasn't worked for them in the past. What are the pitfalls in setting up the campaign as single tickets/subscriptions? Has anyone set up their campaign by series (ie, dance series, vs music series, etc) or some other way? Would love to hear things that have/haven't worked.
Thanks!
-Hassab Gebremedhin
I think that you have decide how granular you want to be with the information you collect. I do recommend keeping your source codes as simple as possible (while still capturing the information that you want). We have found that too many source codes (or sources that are difficult to find) result in source codes not being used correctly. It is worth including your box office in the discussion so they understand what you want to track and why and can help develop a structure that works for everyone.