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Definition of "Transactional" Emails

Jamie O'Brien
$organization

As we work towards a new website for the New 42nd Street, we’re taking advantage of the opportunity to fully revisit what we provide in terms of an online preference center and email subscription options. The question has therefore come up about what the legal guidelines are around “transactional” versus non-transactional/commercial emails. Realizing that the UK, Australia, the US, and Canada all have very different legalities around bulk email communications, would any of you be willing to share how your organization has decided to draw the line?

 

WordFly did recently send me the following link for Canadian policies, for anyone in Canada or doing business close enough to the border to have likely customers there: http://www.circleid.com/posts/how_canadas_new_anti_spam_act_could_affect_your_email_marketing/

 

Thank you!

 

 

Jamie O'Brien
Marketing & Communications Manager
The New 42nd Street, Inc.
229 W. 42nd Street
New York, NY 10036-7299
www.newvictory.org

 

 

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  • $organization
    As we work towards a new website for the New 42nd Street, we’re taking advantage of the opportunity to fully revisit what we provide in terms of an online preference center and email subscription options. The question has therefore come up about what the legal guidelines are around “transactional” versus non-transactional/commercial emails. Realizing that the UK, Australia, the US, and Canada all have very different legalities around bulk email communications, would any of you be willing to share how your organization has decided to draw the line?
     
    WordFly did recently send me the following link for Canadian policies, for anyone in Canada or doing business close enough to the border to have likely customers there: http://www.circleid.com/posts/how_canadas_new_anti_spam_act_could_affect_your_email_marketing/
     
    Thank you!
     
     
    Jamie O'Brien
    Marketing & Communications Manager
    The New 42nd Street, Inc.
    229 W. 42nd Street
    New York, NY 10036-7299
    www.newvictory.org
     
     
Reply
  • $organization
    As we work towards a new website for the New 42nd Street, we’re taking advantage of the opportunity to fully revisit what we provide in terms of an online preference center and email subscription options. The question has therefore come up about what the legal guidelines are around “transactional” versus non-transactional/commercial emails. Realizing that the UK, Australia, the US, and Canada all have very different legalities around bulk email communications, would any of you be willing to share how your organization has decided to draw the line?
     
    WordFly did recently send me the following link for Canadian policies, for anyone in Canada or doing business close enough to the border to have likely customers there: http://www.circleid.com/posts/how_canadas_new_anti_spam_act_could_affect_your_email_marketing/
     
    Thank you!
     
     
    Jamie O'Brien
    Marketing & Communications Manager
    The New 42nd Street, Inc.
    229 W. 42nd Street
    New York, NY 10036-7299
    www.newvictory.org
     
     
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