Check-out: Requiring Registration/Login versus No Registration

Christina,

How is this different than the box office selling donation to the general public at curtain time? They use a single TESSI account. ID=0. All the transactions are done on this one account. (Not clear if we actually do this ever. The system would allow this.) Clearly the problem is that we get no useful marketing information. But we get the money. We also need a valid address to send a TAX acknowledgement so that the donor could write this off of their taxes. Technically we could do this from the web site. Fiscal would like this too much. Reissuing tax acknowledgement w/o a separate account would be a challenge.

Sent from my iPhone

On Jul 11, 2013, at 7:31 PM, "Christina Vermillion" > wrote:


Hey Elizabeth, curious if you ever got in touch with someone who was actually doing this in practice. Would love to chat with someone who is doing checkout without a login/registration requirement as we've been getting a lot of questions about this from our development department!



Thanks!
From: Elizabeth Weisser >
Sent: 1/30/2012 1:45:32 PM

Need the Tessitura family insight regarding who is doing what in terms of requiring Registration/Log-in for online purchasing. Or, allowing for Anonymous/Guest buying.

One key concern is if we don't require Log-in, we will end up with duplicate records in Tessitura. Are you experiencing this? How do you handle?

The problem with Log-in is that our Constituents frequently do not remember their password(s) and that can create an endless loop to find? Do you have a solution? Are you getting resistance to Log-in?

Our goal is to be able to understand the full purchasing dynamics of each of our Constituents. Ultimately to pre-service, post-service, up-sell and cross-sell.

Curious to hear from you via Tess or directly (eweisser@92y.org). Thanks for your insight.

Elizabeth

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_____________________________
Elizabeth Weisser
Director of CRM
92nd Street Y | 1395 Lexington Avenue | New York, NY 10128 | P: 212.415.5596 | http://www.92Y.org



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Christina,

How is this different than the box office selling donation to the general public at curtain time? They use a single TESSI account. ID=0. All the transactions are done on this one account. (Not clear if we actually do this ever. The system would allow this.) Clearly the problem is that we get no useful marketing information. But we get the money. We also need a valid address to send a TAX acknowledgement so that the donor could write this off of their taxes. Technically we could do this from the web site. Fiscal would like this too much. Reissuing tax acknowledgement w/o a separate account would be a challenge.

Sent from my iPhone

On Jul 11, 2013, at 7:31 PM, "Christina Vermillion" > wrote:


Hey Elizabeth, curious if you ever got in touch with someone who was actually doing this in practice. Would love to chat with someone who is doing checkout without a login/registration requirement as we've been getting a lot of questions about this from our development department!



Thanks!
From: Elizabeth Weisser >
Sent: 1/30/2012 1:45:32 PM

Need the Tessitura family insight regarding who is doing what in terms of requiring Registration/Log-in for online purchasing. Or, allowing for Anonymous/Guest buying.

One key concern is if we don't require Log-in, we will end up with duplicate records in Tessitura. Are you experiencing this? How do you handle?

The problem with Log-in is that our Constituents frequently do not remember their password(s) and that can create an endless loop to find? Do you have a solution? Are you getting resistance to Log-in?

Our goal is to be able to understand the full purchasing dynamics of each of our Constituents. Ultimately to pre-service, post-service, up-sell and cross-sell.

Curious to hear from you via Tess or directly (eweisser@92y.org). Thanks for your insight.

Elizabeth

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
_____________________________
Elizabeth Weisser
Director of CRM
92nd Street Y | 1395 Lexington Avenue | New York, NY 10128 | P: 212.415.5596 | http://www.92Y.org



This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!