Need the Tessitura family insight regarding who is doing what in terms of requiring Registration/Log-in for online purchasing. Or, allowing for Anonymous/Guest buying.
One key concern is if we don't require Log-in, we will end up with duplicate records in Tessitura. Are you experiencing this? How do you handle?
The problem with Log-in is that our Constituents frequently do not remember their password(s) and that can create an endless loop to find? Do you have a solution? Are you getting resistance to Log-in?
Our goal is to be able to understand the full purchasing dynamics of each of our Constituents. Ultimately to pre-service, post-service, up-sell and cross-sell.
Curious to hear from you via Tess or directly (eweisser@92y.org). Thanks for your insight.
Elizabeth
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Elizabeth Weisser Director of CRM 92nd Street Y | 1395 Lexington Avenue | New York, NY 10128 | P: 212.415.5596 | http://www.92Y.org
How would you handle fulfillment? Would you sell the tickets without a constituent attached to them and collect a name and address at checkout?