Wordfly Hard Bounce Issues

I agree about disliking the one-strike-you’re-out calculation. In Tessitura, we control the procedure so the record itself is not re-labeled until multiple tries. Then, because I address real hard bounces within my extractions, I override all manual imports that are excluded due to hard bounces. Unfortunately, the WordFly default “protections” can’t be overridden with triggered campaigns.

I also have issues with the fact that revisions within our online preference center are not reflected within WordFly. If someone clicks unsubscribe in an email but then re-subscribes on our website—which our unsubscribe page refers them to, noting they can manage their subscriptions rather than fully disconnect from us—well, it’s more labor-intensive than it ought to be.

I have voiced this issue to WordFly, particularly in regard to triggered functionality and they agreed it was something to take another look at again. I do not know where that item is on their development list, but they have acknowledged the system as is can be self-defeating. The more of us that ask for improvement in this area though, the higher a priority it will likely become.

Jamie O'Brien
Marketing & Communications Manager
The New 42nd Street, Inc.
229 W. 42nd Street
New York, NY 10036-7299
www.newvictory.org

Has anyone else had an issue regarding the way Wordfly handles Hard Bounces?

We've had many patrons complaining that they're no longer receiving our emails. Finally, their support team informed me that in WordFly any Hard Bounce email responses are automatically removed from any new lists.

Which basically means that  after a single hard bounce an address will not be imported automatically into a list.

This is a major problem because not every hard bounce is an invalid email address! It would be nice if they had  Hard Bounce sub categories they could set up as Promo Responses like:
* domain unknown (bad or non-existent)
* user unknown (address is invalid and/or failure is permanent per bounce message)
* bad address syntax
* high unknown address percentage (email blocked due to the high quantity/percentage of unknown or inactive addresses on your list)
* other

In that scenario we could create our own algorithms for suppression lists.

Has anyone faced this issue as well?  Anyone know of a workaround??

Thanks!

FAIRFIELD THEATRE COMPANY  |  on StageOne  | at The Klein

TREVOR SYLVESTRO  |  Marketing Director
70 Sanford Street, Fairfield, CT 06824
T  203.319.1404 x308  |  F 203.259.1747  |  C  203.260.7254
trevor@fairfieldtheatre.org  |  www.fairfieldtheatre.org <http://www.fairfieldtheatre.org>
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Get out. Come together.

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