Has anyone else had an issue regarding the way Wordfly handles Hard Bounces?
We've had many patrons complaining that they're no longer receiving our emails. Finally, their support team informed me that in WordFly any Hard Bounce email responses are automatically removed from any new lists.
Which basically means that after a single hard bounce an address will not be imported automatically into a list.
This is a major problem because not every hard bounce is an invalid email address! It would be nice if they had Hard Bounce sub categories they could set up as Promo Responses like:* domain unknown (bad or non-existent)* user unknown (address is invalid and/or failure is permanent per bounce message)* bad address syntax* high unknown address percentage (email blocked due to the high quantity/percentage of unknown or inactive addresses on your list)* other
In that scenario we could create our own algorithms for suppression lists.
Has anyone faced this issue as well? Anyone know of a workaround??
Thanks!
FAIRFIELD THEATRE COMPANY | on StageOne | at The Klein TREVOR SYLVESTRO | Marketing Director 70 Sanford Street, Fairfield, CT 06824 T 203.319.1404 x308 | F 203.259.1747 | C 203.260.7254 trevor@fairfieldtheatre.org | www.fairfieldtheatre.org <http://www.fairfieldtheatre.org> ____________________________________________________ Get out. Come together.
I agree about disliking the one-strike-you’re-out calculation. In Tessitura, we control the procedure so the record itself is not re-labeled until multiple tries. Then, because I address real hard bounces within my extractions, I override all manual imports that are excluded due to hard bounces. Unfortunately, the WordFly default “protections” can’t be overridden with triggered campaigns.
I also have issues with the fact that revisions within our online preference center are not reflected within WordFly. If someone clicks unsubscribe in an email but then re-subscribes on our website—which our unsubscribe page refers them to, noting they can manage their subscriptions rather than fully disconnect from us—well, it’s more labor-intensive than it ought to be.
I have voiced this issue to WordFly, particularly in regard to triggered functionality and they agreed it was something to take another look at again. I do not know where that item is on their development list, but they have acknowledged the system as is can be self-defeating. The more of us that ask for improvement in this area though, the higher a priority it will likely become.
Jamie O'Brien Marketing & Communications Manager The New 42nd Street, Inc. 229 W. 42nd Street New York, NY 10036-7299 www.newvictory.org
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Trevor Sylvestro Sent: Friday, January 20, 2012 2:22 PM To: Jamie O'Brien Subject: [Tessitura Marketing Forum] Wordfly Hard Bounce Issues
This is a major problem because not every hard bounce is an invalid email address! It would be nice if they had Hard Bounce sub categories they could set up as Promo Responses like: * domain unknown (bad or non-existent) * user unknown (address is invalid and/or failure is permanent per bounce message) * bad address syntax * high unknown address percentage (email blocked due to the high quantity/percentage of unknown or inactive addresses on your list) * other
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