Database Modeling and Segmentation

Elizabeth Weisser $organization over 14 years ago

Who's doing Database Modeling and Segmentation to uncover the "nuggets of truth" to:

understand the value of your database,
find your high value patrons,
re-active ticket buyers,
engage your loyal customers.
develop more effective marketing communications
provide front-tine teams with added insight

If you are working with a third-party provider (or considering this type of work) for any of the above, please let me know what you are doing and who is helping you with the strategy and analytics.

Kind thanks for any insight/support/help. Wishing you a great start to the new year.

Elizabeth

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Elizabeth Weisser

Director of CRM

92nd Street Y | 1395 Lexington Avenue | New York, NY 10128 | P: 212.415.5596 | http://www.92Y.org