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Source Code for Email Promotions

Clint Riley
$organization

Currently when we begin an email promotion, I create an outside source code so I have an active source that we can use for building and testing the web promo code. This is also the source code we use for all ticket transactions.

Then I run the extraction for the email list which creates inside source codes that I have to mark inactive. I prefer running the extraction as close as possible to deploying the email message in order to capture the most recent data (new subscribers, unsubscribes, no email suppressions, etc.).

Does anyone do this differently or have a recommendation? It feels like a redundancy, but I'm not sure there's another way.

Thanks!
Clint

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  • $organization

    Hi Clint

    We had our website adapted such that we could embed the source number into the url such that the customer didn't have to enter a code. Using TMS it was possible to use a list with muultiple source numbers in and ensure each customer's link had the correct source embedded.In Tessitura we can then set up the offer such that it looks at an Appeal rather than a specifc source. We can the test the offer with an outside source and specific promocode. That promocode will be given to a customer to use if the link doesn't appear to work and we promote the customers to inside sources to the same appeal and embed that source number in the url.

    Admittedly we dont tend to do this that often as most of our promotions go to single lists and so testing the single promocode can be done fairly quickly and so the list is pulled within 1 hour of sending the email with the testing happenning in that hour.

    However, I remember when hearing about WordFly one of the things they now use which has been built into V8 and the API is the ability to change the source code after the order has been placed. WordFly are using this so that they can track transactions back to the email list it was sent for but still allow you to use other sources on the website. So in your case the Outside source would be the one the customers use to unlock the offer but the inside source would be the one ultimately added to the order.

    Hope that is of some help

    Mark

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  • $organization

    Hi Clint

    We had our website adapted such that we could embed the source number into the url such that the customer didn't have to enter a code. Using TMS it was possible to use a list with muultiple source numbers in and ensure each customer's link had the correct source embedded.In Tessitura we can then set up the offer such that it looks at an Appeal rather than a specifc source. We can the test the offer with an outside source and specific promocode. That promocode will be given to a customer to use if the link doesn't appear to work and we promote the customers to inside sources to the same appeal and embed that source number in the url.

    Admittedly we dont tend to do this that often as most of our promotions go to single lists and so testing the single promocode can be done fairly quickly and so the list is pulled within 1 hour of sending the email with the testing happenning in that hour.

    However, I remember when hearing about WordFly one of the things they now use which has been built into V8 and the API is the ability to change the source code after the order has been placed. WordFly are using this so that they can track transactions back to the email list it was sent for but still allow you to use other sources on the website. So in your case the Outside source would be the one the customers use to unlock the offer but the inside source would be the one ultimately added to the order.

    Hope that is of some help

    Mark

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