Google Adwords/Analytics

We use Google AdWords and Analytics - we don't truly have it 'integrated' with Tessitura so to speak. Our site uses source_no and perf_no in query strings so we can look at the analytics and track things that way.

What are you looking to accomplish?

Hi Nathan,

We were hoping to be able to report on the actual number of tickets sold as a result of clicking through etc. What sort of information can you draw from your methods?

Paul.

If you add source_no to the url and your website can [process that.

Then you should be able to report on all orders placed through each source.
Which then gives you tickets, amount s[pent, whcih shows and the customer info.

You may want to set up a source for each ad, so that you can see how thekwyeord selection and  text of the ad performs and also whether the traffic driven is buying what you are promoting.

Mark

If you add source_no to the url and your website can [process that.

Then you should be able to report on all orders placed through each source.
Which then gives you tickets, amount s[pent, whcih shows and the customer info.

You may want to set up a source for each ad, so that you can see how thekwyeord selection and  text of the ad performs and also whether the traffic driven is buying what you are promoting.

Mark

That's great, Mark. Thank you!