eNews Sign-ups. Push to the web or hand out cards

• At events where Patrons manually sign a list or card to sign-up for eNews, how do you get this information actually entered into Tessitura?  I’m not referring to the actual keying in and creating a new Patron record (or adding information to an existing Patron record) for those interested.
• The issue we have at 92Y is that we require those who sign up for our eNews (and we have 20+ versions) to become registered members with a password created by the member (which gets stored in Tessitura).
  

Do we ‘batch’ enter all of the names to create a list in Tessitura, extract that list on a weekly basis to send an email where the potential eNews recipient then actually clicks and ‘officially’ registers and opts-in?  I suspect we will loose folks who don’t open the email and don’t continue to click through.  Perhaps we offer an incentive? 

Or, do we push people to our website sign-up by developing a card/flyer to hand out at our face to face vents that describes the eNews benefits and provides web address/URL.  This way we can capture more data and have an automated process. Concern is that we might be printing lots of cards with very little take-up or take-home.

Do you have any other thoughts/solutions?  What are the tradeoffs?

If it’s best that we speak, please email or call (see below).  And, I do plan on attending the “Managing Your Email List” session at the conference.

In advance, thanks for any insights. 

Elizabeth

_____________________________

Elizabeth Weisser 
Director of CRM
92nd Street Y | 1395 Lexington Avenue | New York, NY 10128 | P: 212.415.5596 | http://www.92Y.org