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Title Censorship

Former Member
Former Member $organization

Hi All,

We are getting ready to produce Sarah Ruhl's In the Next Room, or the vibrator play.  And we found that some of our regular advertising outlets are scared of title and a couple won't run any ads that include the title.  Has anyone else run into this issue either with this show or other shows with titles that scare off the advertisers?  If so, what did you do?

 

Thanks in advance,

Robert Hankins

ACT Theatre

  • $organization

    Hi Robert,

     

    Can you email me off the listserve and I’ll put you in touch with a colleague at Lincoln Center, where the show ran last season? My email is tomo@roundabouttheatre.org.

     

    The only other example coming to mind is “The Mother________ with the Hat” this season on Broadway, and that is often how the title runs in publications.


    Cheers,

    Tom

     

    Tom O'Connor

    Associate Director of Marketing

    ROUNDABOUTTHEATRECOMPANY  

    212-719-9393 x346

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Robert Hankins
    Sent: Wednesday, June 29, 2011 2:27 PM
    To: Tom O'Connor
    Subject: [Tessitura Marketing Forum] Title Censorship

     

    Hi All,

    We are getting ready to produce Sarah Ruhl's In the Next Room, or the vibrator play.  And we found that some of our regular advertising outlets are scared of title and a couple won't run any ads that include the title.  Has anyone else run into this issue either with this show or other shows with titles that scare off the advertisers?  If so, what did you do?

     

    Thanks in advance,

    Robert Hankins

    ACT Theatre




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