Hi everyone,
I do have some Tessitura / Marketing question that I thought I would ask the larger group. It would be amazing to get some feedback on those.
I am currently consulting for Park Avenue Armory. We are not using Tessitura for Ticketing yet but we are doing everything possible to to switch to Tessitura soon!
In the meantime we are trying to get some information from other institutions, as the Armory is still a very young one when it comes to Ticket sales or any other Arts Institution related operations.
We were wondering:
- what is your policy to capture email addresses in Tessitura that come with out names, zip codes or any address information.
- for onsite ticket sale (window sales) what is the percentage of address (email and / or mailing addresses) captured for sales 1) during show time 2) at any other times
- how do you capture address information from your onsite customer, do you use incentives for them to leave you their email address + zip or their mailing address?
if you would be willing to share any answers for these questions with me via this forum or directly that would be amazing
thank you so much
Monika
We just ask, most visitors don’t find zip codes too intrusive. If they refuse, we use a default: 999999, when the field is mandatory it requires a value. The issue to watch for is ticket reps taking a short-cut and using their own “default”: like the museum zip or their home; that skews our data terribly. It is cumbersome, but we do have zips for the surrounding region and some Canadian postal codes.
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Monika JouvertSent: Tuesday, May 10, 2011 9:22 AMTo: rbernard@smm.orgSubject: RE: [Tessitura Marketing Forum] capturing Ticket Buyer information
Thanks so much for that answer. That makes sense. We have an interesting situation here as we have visual art installations as well as seated performance pieces. So we want to capture more information that is probably practicable during visual art installations.
When you say you are capturing zip codes in the category field, what incentive do you use for the visitors to supply their zip code?
thanks!!!
From: Ray Bernard <bounce-raymondbernard7790@tessituranetwork.com>Sent: 5/6/2011 12:12:21 PM
1024x768 Clean false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
Monika,
At the Science Museum we do 40%-60% walkup for our three venues (general exhibits, Omnitheater, and special exhibition). A lot depends on the time of year and the special exhibition. We do not capture name, address etc from these patrons (we do for all online and phone sales). This is because we want to minimize queue time and adding the extra time to do this at the Box Office really slows things down (we will have 4,500-6,000 visitors on a busy day, we probably average around 2,500 day-in-day-out. The easiest way that we have found for capturing zip codes from walk-ups is to use the Category field, which is what we do now. You can make it required for a given Mode of Sale (Box Office), and can switch it to optional easily for especially busy days.
Hope this helps.
Ray
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Monika JouvertSent: Friday, May 06, 2011 9:57 AMTo: rbernard@smm.orgSubject: [Tessitura Marketing Forum] capturing Ticket Buyer information
This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
SpamNot spamForget previous vote