Hello all,
Just looking to see others are doing when it comes to the "reply to" email address. We use TMS and currently our reply to address is set to an info email address that our Box Office checks. Some of our promotional emails go out to very to large groups and the reply address can get flooded with things like out of office replies. We try to filter these out but a lot still get through.
We're looking to implement a system where the reply to address would be a "no reply" address and add copy to the emails instructing people to use an alternate email address if they wish to speak to us. Because we know that some people will hit reply, no matter what we tell them to do, we had thought about setting an auto reply on the "no reply" address that asks them to use the alternate address.
The difficulty is this could generate a lot of return emails every time we send something out which could be a bit of burden on our systems. My IT department favors not using a real email address at all for the reply to and, instead, just let the return message bounce. I'm not in favor of this for many reasons, not the least of which is customer service.
Just curious what others are doing.
Steve
Thanks for the feedback everyone. It was very helpful.
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Eric Mueller Sent: March 29, 2011 9:35 PM To: Steve Cunningham Subject: Re: [Tessitura Marketing Forum] "reply to" email addresses
I currently send emails from a few different generic accounts for all the different lists we use. All of those generic accounts just forward to my address. It's actually gotten a bit out of control. I'm just finalizing our implementation of WordFly now, and going forward I plan to just use one email address - enews@smm.org - for all marketing emails that we send through WordFly.
One thing to thing of: Sending emails from a no-reply email address is technically against the CAN-SPAM law:
http://www.fcc.gov/cgb/consumerfacts/canspam.html
Plus, to Heather's point, no matter how many times you say DO NOT REPLY, people will. Sigh.
Eric Mueller Webmaster & Social Media Guy Science Museum of Minnesota Email: emueller@smm.org Phone: (651) 221-9455
From: Heather Kraft <bounce-heatherlaidlawkraft3507@tessituranetwork.com> Sent: 3/29/2011 8:23:47 PM
We use a couple of different 'stock' emails depending on 'who' the email is from. Unfortunately, we've found that a lot of people just hit reply when looking for an answer. The emails dump to a couple of more advanced users who know how to set up filters and can scan for replies and get them to the right person in our organization. We've looked into a no-reply email or one that doesn't exist, but it makes it more likely that your email will be marked as spam, and there's always those lowest denominator patrons (unfortunately).
Heather Seattle Rep
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