Tessitura Conference Session - Premiere Pages

Former Member $organization over 15 years ago

I'm looking for anyone with a passion for web analytics and/or specific pages/paths on your website.

I'm organizing a lunch discussion session for the conference titled Premiere Web Pages: The Path Most Traveled (description below) and looking for a moderator and guru. If you're interested, or know someone who would be, please let me know!

Session description: How do you determine the best path through your website? What pages haven't been clicked much since site launch? What pages do your customers visit most? How do you avoid web dead-ends and provide more on-ramps to the purchase expressway? Come for a spirited discussion of understanding analytics, usability testing, and of course unsolicited customer feedback on what's undoubtedly become the primary sales and information tool for your organization-- your website.

Thank you!

Sarah

Sarah Bordson

E-Communications Coordinator | Goodman Theatre

312.443.3811 x540 | 170 North Dearborn | Chicago, IL 60601

GoodmanTheatre.org | ExploreTheGoodman.org